Welcome the next Market Research Revolution!

If you book a plan with a test budget, you will receive the specified discount on the list price for each project. We offer two types of discounts, from which you can freely choose. Let's briefly explain using the example of the Corporate Plan:

1. Test Budget Discount

With this option, depending on the plan, you can receive up to 20% off the list price of your booked project as an additional test budget, which you can use for a future project.

2. Instant Discount

With this option, depending on the plan, you can receive up to 8% off the list price, and this discount will be applied immediately.

If you prefer not to purchase a test budget for now, that is completely understandable. In this case, we offer you access to the PURE plan. After a brief conversation (maximum 15 minutes), we will provide you with the login details. With the PURE plan, you will have full access to all list prices and can also submit a project inquiry directly from the shop.

Please note, however, that without a test budget, you will not have access to our implementation tools or discounts.

Yes, you can. Whether it's the analysis of your existing data, questionnaire design, participant recruitment, and more, you can individually commission all the components. We are here to support you, so please feel free to reach out to us.

The test budget is valid for 12 months. Even if the test budget is depleted, you can still benefit from the discounts for additional projects, and you do not need to purchase another test budget within the 12-month period. The plan itself has a duration of 24 months.

We offer plans with varying amounts of test budget, which include additional advantages depending on the level of the test budget. You can fully utilize the test budget to order projects from the shop. Depending on the budget amount, you will receive a higher discount and access to up to 3 of our implementation tool databases. These databases are constantly updated and maintained to ensure their relevance.

We utilize various artificial intelligence technologies such as ChatGPT and similar functionalities in our work. Using these technologies presents challenges in handling the data shared there.

• Data protection is of utmost importance to us. Therefore, we have put considerable thought into finding a solution that allows us to safely harness the capabilities of AI in our work.
• In our analyses, no personal data is used, and any such data is removed in advance. Data privacy is a particularly important concern for us. Hence, when we analyze your self-collected data, it is crucial that no personal data is included.
• Furthermore, we employ analysis technologies that ensure no disclosure of trade secrets or inferences about your brand can be drawn, even when information is processed using ChatGPT or similar services.
• However, it is important to note that the anonymized data we utilize is processed on servers operated by the provider, and their location may not always be within the EU.

Unsuitable project types

• There may be situations where the use of AI is not advisable. In such cases, we will not employ AI and will provide detailed information on how we will carry out the project without AI.

If you do not wish to utilize AI, please let us know. We will then refrain from using AI for your project.

Certainly not. We consider the inquiry as a request to submit a proposal and obtain additional information about your upcoming project. Based on our experience, there are always specific details and nuances for each request that we incorporate into our offer. If the project does not deviate significantly from the assumed parameters in the offer, it does not affect the price. However, there may be instances where certain factors, such as a more challenging target audience, can lead to a deviation from the list price.

We have priced our services to be suitable for a variety of use cases. However, there are certain situations that may result in price variations. For instance, if your project involves targeting a challenging audience, the price may deviate from the rates listed in the price list.

The project types displayed in the shop represent our agile portfolio, but we also work on individual inquiries.

Therefore, please note:

Your specific question does not fit within the offered portfolio? No problem, we are happy to create a custom offer tailored to your specific needs. We also work with our clients on ad-hoc projects in general. Segmentation/typology is one of our core areas of expertise. If you're interested, feel free to ask us about our reference projects for well-known brands.

Behavioral economics is the science of human behavior in economic contexts - and thus a very powerful analytical principle for market research data. In behavioral science, the focus is on understanding how customers behave and which behavioral patterns or shortcuts (also known as decision heuristics) they employ to make decisions. It is essentially the only discipline that not only explains human behavior but also incorporates a logic of implementation. This means that it not only helps us understand what happens but also enables us to quickly generate impulses for action.

By understanding the decision pathways and behavioral patterns that underlie decisions, these pathways can be altered through so-called nudges - behavioral prompts.

We utilize behavioral economics for all our analyses to deliver comprehensible insights and, most importantly, impactful implementation impulses for our clients. If you want to learn more about it, please watch our video here.